Lili Maldonado
RESUME
UX/UI designer, with 12 years of experience starting in graphic and multimedia design, and focusing the last 6 years on the creation and improvement of digital products, applying research methods and user-centered prototypes, to satisfy their needs, generating value by business.My experience has been in applying various research methods to build user-centric wireframes and prototypes, so they can be tested and iterated as soon as possible. I have also had the opportunity to participate in projects from their concept to their implementation (end to end), from the aesthetic and functional point of view, which has allowed me to learn from each stage of product design.
Professional Experience
Freelance
September 2022 - PresentDesign of landing pages and dashboards related to investments, as well as design of mobile applications for video streaming and crypto trading. All the designs and prototypes were generated in Figma for delivery to the development team and presentation to the client.
DocSolutions
Lead UX / UI DesignerOctober 2020 - September 2021
Responsible for research, design and testing for the development of improvements in the user experience of various applications web and mobile. Design of UI proposals through wireframes, prototypes and mockups according to the organization's requirements. Collaboration with the development team, supporting the monitoring of the projects and providing the necessary materials for their implementation and UX/UI improvement.
IDS Comercial
UX / UI DesignerJanuary 2019 - April 2020
Participation in SCRUM teams at BBVA, actively collaborating in the design of low and high fidelity wireframes, mockups applying style guides, prototyping in tools such as invision, application of different UX methods (shadowing, interviews, card sorting, usability tests). As well as interviews to take requirements with stakeholders.
Potenttial Group
UX / UI DesignerJune 2016 - January 2019
Collaboration in the different stages of the development of digital products (Project definition, navigation, wireframe design, mockups and prototyping) for various websites and applications, including recognized brands such as: Mead Johnson Nutrition and Ixtapa Zihuatanejo. Activities related to graphic and multimedia design such as: corporate identity, packaging, editorial, video editing and banner design and animation.
IMEFI TV
DesignerMarch 2015 - May 2016
Main activities related to editorial design, generating graphic art for magazines, service catalogues, digital book layouts and infographics design; Design promotional for printed and digital media (e-mailing, posters, brochures, folders, banners, etc.).
DigitalTVmx
Designer and Creative ProducerOctober 2012 - March 2015
Pre-production, production, and post-production of educational promotional videos. Mockup and illustration of institutional manuals. Design and creation of social media content.
Carson & Brasch
Graphic DesignerDecember 2011 – September 2012
Promotional Desing: Flyer design, brochures, tickets, banners, labels, and promotional articles.
Corporate Image: Letterhead, folders, design and printing of badges, business cards, and technical details.
EDUCATION
Bachelor of Engineering in Multimedia Communications
Universidad Estatal del Valle de Ecatepec2005 - 2010
COURSES
Prototyping with Lean methodology
Crehana | September 2020Prototyping from scratch with Figma
Crehana | September 2020Prototyping and User Testing with Design Thinking
Crehana | August 2020User experience: from research to ideation
Crehana | Julio 2020UI/UX Design Certification
NextU | May 2020UX Writing for Beginners
Multiplica-academy | February 2020Professional Certification SCRUM Developer I
Scrum.org | April 2019Adobe XD: Learn to create professional prototypes from scratch
Udemy | August 2018Technical Skills
LANGUAGES
English - IntermediateSpanish - Native
Interests
